German bag brand Souve Bag Company reorganizes itself and appoints Fritz Becker as Head of Sales (D/A/CH), effective 1 January, 2016. He will support founder and CEO Hendrik Boeing and expand the distribution of the leather- and canvas collection in Germany, Austria and Switzerland.

Becker previously worked for Benetton Germany, where he filled the position as Kex Account & Partner Coordinator. At Benetton, he was also team leader for United Colors of Benetton Women/Men with focus on key accounts and e-commerce.

“I can 100% identify with the products and the positioning of Souve Bag Company. In the upcoming years, we will focus on the expansion of the brand in the D/A/CH region and will push the brand awareness through strong partnerships,” explains Fritz Becker.