Fred Perry has opened its Authentic shop in Munich. The large 2,000 sqft shop is arranged on two levels, with both levels revealing a clear, separate identity. The ground floor level is viewed as a meeting point, an extension of the street, where customers are invited to absorb the Fred Perry heritage against the fashionable surrounds of Reichenbachstraße. The upper level is comprised of three zones, holding children’s wear, footwear and accessories.

The store design is inspired by the look and feel of Covent Garden Station – a short distance from Fred Perry’s Flagship London Shop. The Munich shop will stock both men’s and women’s Authentic as well as the Bradley Wiggins X Fred Perry and Amy Winehouse X Fred Perry collaborations.