Franklin&Marshall, the Italian brand inspired by US vintage sportswear, has recently opened a shop-in-the-shop in Beirut, inside Bazar de l'Hotel de Ville (BHV), a significant multi-brand store within Beirut City Mall, a mall that includes over 100 stores, fifteen cafes and restaurants, nine movie theatres and a hypermarket.

The new shop-in-the-shop measures 30sqm and hosts the brand’s total collection. The Verona-based brand aims to open other new mono-brand stores and shop-in-the-shop’s both Europe-wide and worldwide, shortly.