On Friday 20 September, the Italian sportswear brand Franklin&Marshall will open its first "Contemporary Store" concept worldwide. It will be a temporary store located in Piazza XXV Aprile in Milan and will be characterised by a flexible store concept devised to be travelling to other cities.

According to the brand's own American vintage sportswear DNA, the store is a creative meeting point, a place where the brand's fans, ambassadors and the curious can get together.