Last Tuesday, 27 May 2014, the Californian brand Toms celebrated the opening of its first European flagship store in Amsterdam, Runstraat 13. The Toms founder Mycoskie was inaugurating the store, which is the first in Europe that presents the new Toms product segment ‘Coffee for You / Water for All’. For every sold cup of coffee, Toms provides one day of clean drinking water to people in need.

Toms is a company, founded by Blake Mycoskie in 2006, which offers shoes and glasses. With any sold piece, the brand donates a part of the benefit to over 30 countries worldwide.