Frank Weißmann, until now sales manager for Eastpak in Germany, has been appointed sales and marketing director for the Fila brand in continental Europe with immediate effect. He joins Premium Sports Trading GmbH, which has held the license for Fila Tennis in mainland Europe since 2012 –accessories will be added starting in 2017.

In this newly-created position, Weißmann will concentrate on bringing the brand back to specialist shops by focusing on the tennis category, where he plans to commit considerable marketing budget. He will report to Hermann Olschewski, chief executive at premium Sports Trading GmbH.

Over the past twenty years, Weißmann has served in various positions with tennis brands such as ProKennex, Prince, Tretorn and K-Swiss.