Eastman, a global producer of advanced materials and specialty additives, has developed a new eco-friendly cellulosic fiber and launched it during the September 2018 edition of Première Vision.


The new cellulosic filament yarn can transform into luxurious, soft, and easy-to-care-for fabrics, mostly aimed at the womenswear market. Garments made from Naia can be laundered at home, have excellent wrinkle recovery and pilling resistance, all without compromising its luster and silky hand.


It is obtained from renewable pine and eucalyptus wood, sourced exclusively from sustainably managed and FSC and PEFC Chain of Custody certified plantations in North America, Western Europe and Brazil.


It is produced in a safe, closed-loop process where non-hazardous chemical solvents are recycled back into the system for reuse. This optimized, low-impact manufacturing process has a third party verified Life Cycle Assessment (LCA) certification. Naia is also listed on the HIGG Materials Sustainability Index and has lower impact than other fibers such as generic modal, viscose and triacetate.


This yarn is Oeko-Tex 100 Product Class certified and is made with no hazardous solvents listed on the ZDHC Manufacturing Restricted Substances List. In terms of greenhouse gas emissions, water usage and impact on the ecosystem Naia has significantly lower environmental impact compared to natural fibers such as cotton and silk.


“At Eastman, we are committed to improving sustainability in the textiles industry and providing choices to designers seeking out sustainable yarns,” commented Ruth Farrell, Eastman global marketing director of textiles. “With Naia, sustainability does not mean compromising on design.”


With a portfolio of specialty businesses, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. As a globally diverse company, it serves customers in more than 100 countries and had 2017 revenues of approximately US$9.5 billion. The company is headquartered in Kingsport, Tennessee, USA, and employs approximately 14,000 people around the world.

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