By end 2015, some major international fashion chambers will sign the first of a series of documents aimed at recognizing dangerous substances employed by the fashion industry. This is one of the major results from the recently held Milano Fashion Global Summit, convention organized by Class Editori on the topic “Eat as you dress. The sustainable revolution that conquers food”, announced by Carlo Capasa, president Camera Nazionale della Moda Italiana at the opening of the summit.
“Since 2011 we opened a table attended by most important Italian luxury brands and have been working in order to involve as many insiders as possible and fashion chambers from France, UK and the US,” explained Capasa. “By end 2015 we will publish a first document that defines a common standard about substances that can be dangerous for the environment and are employed by the apparel, leather and footwear industries. Then throughout 2016 we will focus on other agreements about sustainability related to working environment, raw materials and social impact. All this is meant to defend consumers even if not all of them are already considering it as a crucial matter.”
The event involved other entrepreneurs. Among them Michael Butler, director of Sustainability Operations, Kering, who commented: “The relationship between business and sustainability is important. This can be noticed because the luxury market is very creative. And, in this segment, sustainability is a means for guaranteeing high potential raw materials.”
Ilaria Venturini Fendi, president and creative director Carmina Campus, has created a luxury collection made by recycling fashion industry leftovers. “Carmina Campus is a sustainability and solidarity project that has involved African population in the past. We taught them how to produce, for instance, bags and accessories by recycling productive leftovers. Now we are training prisoners of a jail in Catania and are teaching them how to produce felt.”
Also Renzo Rosso, who recently acquired a majority quota of NaturaSì, organic vegetable supermarket chain, participated in the summit: “Multinational groups can change the world. I invested in NaturaSì and in this company's culture because its approach is entrepreneurially modern and because the customer can buy 100% biological products. Sustainability in fashion can also start playing a role even if by now it is very expensive creating a sustainable productive chain. Also fashion will reach this goal but it will require longer times than food.”
“Since 2011 we opened a table attended by most important Italian luxury brands and have been working in order to involve as many insiders as possible and fashion chambers from France, UK and the US,” explained Capasa. “By end 2015 we will publish a first document that defines a common standard about substances that can be dangerous for the environment and are employed by the apparel, leather and footwear industries. Then throughout 2016 we will focus on other agreements about sustainability related to working environment, raw materials and social impact. All this is meant to defend consumers even if not all of them are already considering it as a crucial matter.”
The event involved other entrepreneurs. Among them Michael Butler, director of Sustainability Operations, Kering, who commented: “The relationship between business and sustainability is important. This can be noticed because the luxury market is very creative. And, in this segment, sustainability is a means for guaranteeing high potential raw materials.”
Ilaria Venturini Fendi, president and creative director Carmina Campus, has created a luxury collection made by recycling fashion industry leftovers. “Carmina Campus is a sustainability and solidarity project that has involved African population in the past. We taught them how to produce, for instance, bags and accessories by recycling productive leftovers. Now we are training prisoners of a jail in Catania and are teaching them how to produce felt.”
Also Renzo Rosso, who recently acquired a majority quota of NaturaSì, organic vegetable supermarket chain, participated in the summit: “Multinational groups can change the world. I invested in NaturaSì and in this company's culture because its approach is entrepreneurially modern and because the customer can buy 100% biological products. Sustainability in fashion can also start playing a role even if by now it is very expensive creating a sustainable productive chain. Also fashion will reach this goal but it will require longer times than food.”
