Although the trade fairs with Premium, Neonyt and Co. will be moving to Frankfurt by July of next year at the latest and the January events have been canceled due to Corona, Berlin Fashion Week intends to remain loyal to the capital and is sticking to the January date for the time being. With a cross-disciplinary and revamped concept, funded by the state of Berlin with 3.5 million euros, the Fashion Week will launch from January 18 to 24, 2021 as a hybrid event with digital events and face-to-face events with a highly limited number of participants. The new concept will focus on innovation, sustainability and digitalization.

The repositioning under the signet "European Capital of Creative Industries" is intended to be the prelude to a visionary idea for Berlin to strengthen and sustainably develop the location. The fashion portfolio of Berlin Fashion Week is to include German and international fashion designers as well as premium fashion brands and internationally recognized up-and-coming talent. The program will once again include runway shows, but also recurring programs such as Der Berliner Salon as well as new crossover formats such as the Reference Festival and the primarily digital format 'Berlin, Berlin,' which is backed by the fashion and streetwear website Highsnobiety.

In order to continue to represent the topic of sustainability, which has so far been occupied in particular by the trade fair Neonyt, the new format Fashion Open Studio / Fashion Revolution is to be launched in cooperation with Mercedes-Benz Fashion Week, which is to offer a platform for sustainable fashion brands. In parallel, sustainability experts will work with the organizers and international stakeholders to develop a Berlin sustainability agenda, the results of which will be presented at the 202030 The Berlin Fashion Summit in January 2021.

"The pandemic has placed particular demands on companies in many areas. I am therefore all the more pleased that we will be able to offer fashion labels and brands from Germany and Europe individual presentation options under the highest safety standards as well as formats with high media appeal from January 2021. We are proud of the fact that we have developed new formats and realigned existing ones in collaboration with many stakeholders. In this way, we want to strengthen Berlin as a fashion location. We are currently in talks with further events, also in the direction of summer. I am looking forward to the new start in January 2021," says Berlin's Senator for Economic Affairs Ramona Pop.
Mercedes-Benz Fashion Week staged by creative agency Nowadays
Photo: Nowadays
Mercedes-Benz Fashion Week staged by creative agency Nowadays
Mercedes-Benz Fashion Week, as part of Berlin Fashion Week, will take place primarily digitally from January 18 to 20 – with live streams of catwalk shows as well as live digital talks with designers and experts, virtual reality elements and live web tours. Designers announced so far include Tom Van Der Borght, Michael Sontag, Danny Reinke, Kilian Kerner and Rebekka Ruétz. This year's Hyères Festival finalists will also be given a stage and featured in a presentation.

Der Berliner Salon celebrates its comeback on 18 January and once again bundles in the framework of its group exhibition about 35 German designers from the fields of fashion, accessories and jewelry, including Aeyde, Antonia Zander, Dawid Tomaszewski, Gabriele Frantzen, Horror Vacui, Isabel Vollrath, Julia Leifert, Julia Zimmermann, Margova Jewellery, Marina Hoermanseder, Maximova Jewelry, Michael Sontag, Mykita, Odeeh, PB0110, Richert Beil, Saskia Diez, Stiebich & Rieth, Vladimir Karaleev and Working Title.

The new format Fashion Open Studio X MBFW on January 19 & 20, 2021 will allow participating fashion labels to present themselves within MBFW in the form of showcases and a group exhibition. Conceived as a global initiative by Fashion Revolution, Fashion Open Studio is curated by the Fashion Open Studio team in collaboration with Fashion Revolution Germany. Fashion Open Studio is to offer mentoring sessions for five selected Berlin-based fashion labels, open studio talks as well as virtual studio visits in Berlin.
Members of the Fashion Council Germany
Photo: Fashion Council Germany
Members of the Fashion Council Germany
In addition, the Fashion Council Germany will present its study on the importance, relevance and size of the German fashion industry, funded by the German Federal Ministry for Economic Affairs and Energy, in a hybrid event during Berlin Fashion Week. Together with the economic institute Oxford Economics, the contents of the study will be presented to a professional audience via digital video conference and a few presence participants. This is a first-time survey, which is intended to depict the German fashion industry as a cross-sectional industry with all sub-sectors and in its full value creation.

Other events planned include an edition of the Fashion Council Germany's industry networking event Fireside Chat and Wear It Live, a virtual event focusing on the future of digital fashion and smart textiles.