Denim fabrics trade show Bluezone has just launched Bluezone Living Page, an interactive website meant to offer a new source for (sustainable) news from the denim world and a new digital home for the denim community.

Accessible through a new URL (bluezone.show) it wants to offer a new experience to visitors by presenting more photo and video material and in-depth news about denim insights, the latest novelties of the denim community, denim trends, behind the scenes shots, material news and fashion collections.

It also discloses the 'blue-hearted personalities' of the market–from manufacturers to fabric buyers and textile futurists–and gives viewers the chance to learn more about the blue world by showing who is shaping this industry and doing their best to preserve the environment.

Among the new sections are “Unmissable Community News” disclosing insiders’ news, the “Who Really Is” series hosting denim heads such as Luca Braschi, CEO of Blue Alchemy, talking about the sustainable side of chemistry, or Barbara Gnutti, CEO of Effe-Bi, a denim-focused PR and media agency. “Hot Minutes With” features interviews with industry insiders such as Stephanie Micci, global creative director of Roxy, and Ronnie Reyes, global head of design of Quiksilver. In the “Bluezone Speed Meeting” denim manufacturers and mills present their company values and collection novelties in short video interviews.

The Bluezone Living Page wants to further involve the denim community to share their most interesting news on bluezone.show as it aims to work as a truly “living” platform that can constantly update and inspire the industry. Therefore it is also encouraging everyone in the denim industry to share interesting news and ideas with the Bluezone team.

“We always wanted to offer the denim community a special environment according to their needs–which is why we started to organize Bluezone as a dedicated denim show in the first place. In these challenging times, we felt like broadening this approach by offering the industry a new, exciting and vivid platform to share information, get inspired, collect futuristic ideas and stay connected throughout the year,” said Sebastian Klinder, managing director, Bluezone.

“We aimed to create something truly unique: a lively digital home where one could spend hours because the content never gets boring, and it is constantly updated. True to our motto ‘denim beyond the seasons,’ our special Bluezone Living Page creates the perfect basis for the live talks and the development of innovative projects which will be presented at our upcoming Bluezone show,” added Lucie Germser, founder of creative agency Sphynx and denim creative for Bluezone. The next physical edition of Bluezone is expected to take place in Munich from August 31 to September 1, 2021, and will be located next to Munich Fabric Start (planned for August 31 to September 2, 2021).



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