The denim and fabric markets continue to firmly believe that preserving the environment is indispensable, but will consumers agree with them? SI selected some of the newest developments ready to be launched for s/s 2022.
Among the manufacturers committed to this mission there is Berto which has launched organic GOTS certified fabrics and recycled GRS certified fabrics.
Also new is its Fit-Id, its interactive denim technology characterized by visible slubs and clear construction with 100% elasticity, a product that can meet the needs of the booming market of plus sizes. Its new Surround concept is an innovative bi-stretch denim made with 100% recycled content. Its Add-Vantage concept offers fabrics that optimize waste as they use a minimum 20% recycled content with a cost-neutral approach.
The Lycra Company has recently committed to transition the bulk of Coolmax fiber line to its new recycled (EcoMade) versions by the end of 2021. The group is also working on solutions to help our customers reduce their waste, and longer-term, developing solutions for garment to garment recycling. For all Lycra functionalities Lycra, Lasting Fit Tough Max, Dual-FX using EcoMade fibers sustainability credentials and certifications are now available.
Thermore’s Ecodown Fibers has enlarged its selection and is offering five different eco-friendly insulation materials to serve the apparel market.
Thermore was one of the first companies to launch sustainable insulation materials in the 80s and is now concentrated on using mostly polyester fibers recycled from PET bottles. In 2018 it launched its Ecodown Fibers line providing a soft, warm and durable free fiber product. In 2019 it added colored paddings to its mix.
The Cordura Eco fabric line has recently introduced a recycled nylon family of durable solutions for technical bags and backpacks. The fiber is now certified through GRS (Global Recycled Standard) and is engineered from reclaimed pre-consumer nylon fiber waste.
This line is an extension of its enhanced portfolio of GRS certified recycled polyester Cordura Eco fabrics made from post-consumer waste such as plastic bottles and packaging.
The company aims to produce less landfill waste and longer lasting products that need to be replaced less often. Next in the Cordura line-up will be the debut of a new range of recycled fiber technologies for apparel.
As part of the increasing success of athleisure and comfy apparel registered during the days of the lockdown, the US activewear brand Tasc Performance has launched a selection of sustainable T-shirts made with bamboo fiber. Blake Lopez, vice-president of marketing, explains: “I’ve always been passionate about brands that drive impactful social change, especially those that figure out how to offer it at more affordable price points. Most activewear brands rely on plastics and harsh chemical finishes to develop performance driven clothing. Caring about what we wear and how it impacts our environment should be just as important as choosing solar power, buying an electric car or selecting organic food,” says Lopez who believes that sustainable and ethical clothing has to be accessible to everyone.