Nudie Jeans wants to strengthen its presence in the North American market. To support this, the Swedish brand has recently promoted Andreas Åhrman, previously their international sales and marketing director, as CEO for its North American subsidiary, Nudie Jeans Inc.

Being primarily based in Nudie’s New York office in Nolita, Åhrman will push both the wholesale and retail expansion of the brand.

Palle Stenberg, co-owner of Nudie Jeans, said: "Andreas has been working closely with me and been my right wing man for many, many years and he taught me a lot. For him, us and the North American market, this is beneficial moving forward and will increase our service to clients and position the brand for growth across both wholesale and retail."

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