After launching in 2014, fashion and technology start-up About You has announced plans for international growth and expansion of brand awareness in 2016.

“Our goal for 2016 is to become one of the top 5 online-fashion-retailers in the DACH-region”, stated Tarek Müller, one of the three managing directors of About You.

For this ambitious aim new investors are getting involved with the company, raising the company value to 320 million euro. About You currently has one million active customers and reports that more than 65 percent of traffic is generated over mobile devices. For the future, About You wants to invest into further personalization through user-generated-contents and community building.