The show must go on. So due to the pandemic, denim festival Amsterdam Denim Days (ADD) 2020 will go digital.

The seventh edition of the denim-centric event aimed at indigo lovers, denim freaks and jeanswear addicts will take place via Zoom from October 30 to 31, after the recently started edition of Kingpins24 Amsterdam (also see here).

Cool denim brands, inspiring insiders’ talks, behind the scenes reports from the market and live broadcast talks from international denim experts can be attended by anyone for free. The two-day event will take place from 3 p.m. CET time to 6 p.m.

Speakers slated for October 30 include Tencel’s Tricia Carey, denim consultant Sue Barrett, ADD’s Lucel van den Hoeven, Menno van Neurs of Tenue de Nîmes, along with brands and insiders such as Kings of Indigo, Scotch & Soda, Officina +39, Benzak Denim Developers and Candiani Denim, Dutch Denim Repairs. On this same day Tencel will also host the “Future Heritage” session.

On October 31, the program is as interesting as it lines up personalities such as Miles Johnson, Wouter Munnichs, Long John, Japan’s Shakiko Denim, Amsterdenim, artist Ian Berry, Indonesia’s NBDN and Ginew, the Native American denim brand. You can also check the full program on amsterdamdenimdays.com.



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