The show must go on. So due to the pandemic, denim festival Amsterdam Denim Days (ADD) 2020 will go digital.
The seventh edition of the denim-centric event aimed at indigo lovers, denim freaks and jeanswear addicts will take place via Zoom from October 30 to 31, after the recently started edition of Kingpins24 Amsterdam (also see here).
Cool denim brands, inspiring insiders’ talks, behind the scenes reports from the market and live broadcast talks from international denim experts can be attended by anyone for free. The two-day event will take place from 3 p.m. CET time to 6 p.m.
On October 31, the program is as interesting as it lines up personalities such as Miles Johnson, Wouter Munnichs, Long John, Japan’s Shakiko Denim, Amsterdenim, artist Ian Berry, Indonesia’s NBDN and Ginew, the Native American denim brand.