In Corona times we have learned that at the moment nothing is permanent. What is valid today can look completely different tomorrow. What was only recommended yesterday is already mandatory today. And uncertainty and unpredictability have become factors that we have to come to terms with for the time being, for better or worse.
Despite the slow opening of the retail trade in some European countries, normality is far from being restored. Highly frequented pedestrian zones are not to be expected to be busy in the coming weeks. This makes it all the more important to look for additional distribution channels. You can read here and here how important it is for smaller retailers to build up an online presence.
The Paris concept store La Garçonnière, for example, has only been offering gift vouchers in its e-shop since the beginning of the Corona crisis. Those who buy the voucher can redeem it as soon as the store is open again and receive an additional 20% discount on the goods. A simple idea with which you can't save the whole shop from the crisis, of course, but which nevertheless brings money into the cash registers. You can read more about it here.
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