Also fashion e-tailer About You has now officially entered the second hand business: With its new "Second Love" category, the fashion online store is expanding its range to include second-hand pieces, “thus offering its customers sustainable styles for every occasion and aiming to become one of Europe's largest second-hand retailers”, as the company states.
The first cooperation partners include Vite EnVogue and Mädchenflohmarkt. In this way, About You wants to extend the life cycle of the garments and is already working on an offer for customers that will allow them to send in their own secondhand pieces with returns in the future.
After a silent launch in September, About You–a daughter company of German Otto Group–celebrated the official launch of the "Second Love" category at the beginning of December, starting the sale of (quality-checked) secondhand pieces and vintage styles on aboutyou.de.
Photo: About You
About You silently launched its new Second Love category already in September 2020.
The inclusion of further cooperation partners, such as the vintage supplier VinoKilo, is planned.
The items in the Second Love category are sourced from professional second-hand partners and checked for authenticity and quality by experts before being offered for sale in the store. Products of different condition categories are thus given a second life. Some garments are like new, others already worn, but still in good condition, About You explains.
Photo: About You
Also About You has entered the circular fashion game.
As with the About You new goods range, free shipping and returns are available for all Second Love items. In general, all customers have a 100-day right of return, and for items from the Second Love range a statutory right of revocation of 14 days from receipt of the order. Second Love products can currently be delivered to shipping addresses throughout Germany, and delivery to other countries is planned.
Additionally, About You is working on another circular fashion offer for its customers: In the future, end consumers will be able to send in their own second-hand items by simply returning them with their returns, for example.
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