Also fashion e-tailer About You has now officially entered the second hand business: With its new "Second Love" category, the fashion online store is expanding its range to include second-hand pieces, “thus offering its customers sustainable styles for every occasion and aiming to become one of Europe's largest second-hand retailers”, as the company states.

The first cooperation partners include Vite EnVogue and Mädchenflohmarkt. In this way, About You wants to extend the life cycle of the garments and is already working on an offer for customers that will allow them to send in their own secondhand pieces with returns in the future.

After a silent launch in September, About You–a daughter company of German Otto Group–celebrated the official launch of the "Second Love" category at the beginning of December, starting the sale of (quality-checked) secondhand pieces and vintage styles on aboutyou.de.

About You silently launched its new Second Love category already in September 2020.
Photo: About You
About You silently launched its new Second Love category already in September 2020.
According to About You the Second Love offer currently comprises around 250,000 items and consists of a wide range of brands, styles and price segments from its partners: Vite EnVogue, a provider for the sale of rather high-quality designer and luxury fashion as well as shoes, handbags and accessories, and Mädchenflohmarkt, a marketplace for preloved second-hand designer fashion. The portfolio includes brands such as Hugo Boss, Zara, Tommy Hilfiger, Closed, Drykorn, but also high end designers such as Gucci, Jil Sander or Prada.
The inclusion of further cooperation partners, such as the vintage supplier VinoKilo, is planned.

The items in the Second Love category are sourced from professional second-hand partners and checked for authenticity and quality by experts before being offered for sale in the store. Products of different condition categories are thus given a second life. Some garments are like new, others already worn, but still in good condition, About You explains.
Also About You has entered the circular fashion game.
Photo: About You
Also About You has entered the circular fashion game.
In addition to the existing categories, Second Love can be found as a separate category on aboutyou.de and in the About You app.

As with the About You new goods range, free shipping and returns are available for all Second Love items. In general, all customers have a 100-day right of return, and for items from the Second Love range a statutory right of revocation of 14 days from receipt of the order. Second Love products can currently be delivered to shipping addresses throughout Germany, and delivery to other countries is planned.

Additionally, About You is working on another circular fashion offer for its customers: In the future, end consumers will be able to send in their own second-hand items by simply returning them with their returns, for example.



READ ALSO:
That’s new at Zalando

Retail

Zalando bets on second hand

Read more →
Tommy Hilfiger’s circular initiative: Tommy for Life

Sustainability

Tommy Hilfiger’s circular initiative: Tommy For Life

Read more →
Why vintage e-com platform Vinted is growing

E-Commerce

Why vintage e-com platform Vinted is growing

Read more →
Ebay to authenticate sneakers $100+ in U.S.

E-Commerce

Ebay to authenticate sneakers $100+ in U.S.

Read more →
Levi’s launches second hand platform

Brands

Levi’s launches second hand platform

Read more →