Effective from January 1, 2017, American Sneakers B.V. –an affiliated company of licensing and distribution firm Bos Group International– will market the products of Wolverine, Keds, Pro Keds, Sperry and Caterpillar in Germany, Austria, Switzerland and the Benelux region, under the leadership of Pierre Lefebvre.

Bosum Trading GmbH, former partner and distributor of the brands Keds, Pro Keds, Sperry and Wolverine will merge with American Sneakers B.V. The team, headed by Lefebvre will be absorbed and hence remain the contact point for the DACH region as before.