Diesel celebrated its 35th anniversary on 7 October by donating €555,000 to the Only The Brave foundation, a non-profit organization that the OTB holding supports for sustainable social projects around the world.

Renzo Rosso, founder, owner and president, OTB Holding, posted a special letter in his own social network profiles that underlined his passion for his work and his projects. "35 years ago began the most incredible adventure of my life: Diesel. 35 years of creativity, bravery, passion and fun," he commented.

Nonetheless he also believes how crucial it is to support social causes - especially at times like these. Therefore Rosso decided to celebrate this anniversary differently. "We believe we are a modern company, one that feels responsible and is committed to giving back to society. We are financing the restoration of Venice's Rialto Bridge. We sustained a micro-credit project to help families damaged by the earthquake that struck Italy last year. We are supporting 'made in Italy' suppliers with our C.A.S.H. project."

Rosso made this donation to the Only The Brave Foundation, "Because one cannot be braver than trying to make this world a better place. Happy birthday Diesel. Happy birthday to all of us."