Barcelona-based fashion label Desigual has hired Brazilian top model Adriana Lima as a brand ambassador for the next two seasons. This is the first time that Desigual uses a brand ambassador to represent its values. Adriana Lima will represent the brand during the spring/summer and the fall/winter seasons of 2014-2015. As of 20th of April, she will appear in a TV advertisement of the brand, which will only be launched in Spain, France, Germany, Italy, Austria and Belgium.
Borja Castresana, marketing director of Desigual: “Adriana will be an excellent ambassador of ‘La vida es chula’, as she reflects our values and stands for a self-confident, optimistic and energetic woman, for which Desigual creates fashion. We want that all women worldwide can identify with our philosophy.”
Desigual, founded in 1984, is famous for its colorful, optimistic and different designs. Last year, the brand sold more than 26 million clothes worldwide through its different sales channels.