Kara Nichols, Cone’s VP of Product Design and Marketing, says that the Ace Hotel event was a chance for Cone to do a version of a local showroom presentation, a way to bring the entire collection and present it in a way that best exemplifies everything Cone has to offer. And, by everything, they mean everything. There was selvage denim, natural indigo, the return of the pinto stripe and salt and pepper, an 80s/90s classic that is so current today. Cone also brought their Carlisle finishing and their SG+ technology with its recovery and lack of shrinkage. This builds on the popular S jean, adding 14% recycled polyester fabric, lovingly covered in cotton.
The event also showcased the tie between Cone Denim and Invista’s Cordura, celebrating Cordura’s 50th anniversary with a special, strong selvage denim woven at Cone’s historic White Oak Mill. Calling the collaboration “heritage meets innovation,” Cone put 1940s shuttle looms into use to make an incredibly timely, on trend pair of jeans.
All in all a wonderful celebration of everything Cone has to offer from innovation to hospitality, a successful event with a big draw that will hopefully become a repeat performance.