In order to further exploit the brand possibilities in the Japanese market, Amsterdam-born denim brand Denham has entered into a joint venture with Look Incorporated, a company dedicated to the trade of foreign fashion brands like A.P.C. and Marimekko in the Japanese market, among other activities.

Denham Japan will open two new stores in cities Yokohama and Nagoya this month, which will join an existing network of 23 shops opened since the brand entered the country in 2009 –including owned-and-operated, shop-in-shop and franchise models–. Under the new joint venture, Denham expects to increase the total number of stores in Japan up to 50 by 2020.