German-based denim brand Colorado Denim has added a range of jeans styles for men and women to its offer.

On top of the so called 'Classic' line with established fits the label now sells more fashionable styles within the 'Contemporary' line. Clients can find not only a bigger variety of fits such as a boyfriend model for girls and a tapered style for guys, but also more refined treatments and washings.

Colorado men's jeans from the new Contemporary line
Colorado men's jeans from the new Contemporary line
"Since we started the relaunch of Colorado it was our goal to make a step forward also in terms of fashion degree and quality," says managing director Bertram Laufer.

Due to this approach retail prices for these new styles are lifted up to €99.95, whereas basic jeans still start at €49.95 (margin 2.7). "We still consider our key retail prices between €69.95 and €79.95," Laufer points out. Still he sees potential for new clients by trading Colorado's assortment up. "We want to enlarge our client base. So for us an upgrade does not mean to say goodbye to some of our well-established customers."

The new denim range will be presented at the January edition of Panorama in Berlin, where according to Bertram Laufer Colorado presents itself at a trade show for the first time.