He is certainly known for surprises: multi-industry creative entrepreneur Kanye West is about to expand even further with his fashion brainchild, Yeezy.
After having brought the brand to millions of customers around the world through his collab with Adidas, West will now partner with Gap, as has been announced today.
“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership,” says Mark Breitbard, Global Head of Gap Brand.
Under West’s creative direction, the Yeezy design studio will develop the new line to deliver 'modern basics' for men, women and kids at accessible price points, with the creative process just getting underway.
Kanye West maintains sole ownership of the Yeezy brand and according to the press release was recently valued at $USD2.9 billion in April 2020.
The Yeezy Gap line is expected to appear in Gap stores and on gap.com in 2021.