For its upcoming trade fairs, the trade show organizer UBM Fashion has just announced its partnership with trend forecaster Fashion Snoops.

Fashion Snoops will develop guidance on key trends in form of trend galleries, boards, buyer manuals, seminars and more and supply all UBM trade events with educational material.

Furthermore, Fashion Snoops will create a unified trend line for each of UBMs trade shows, but yet with an own unique twist adjusted to the respective fair’s market segment.

The collaboration begins with the upcoming Magic shows, which will take place from 21st – 23rd February 2017, at the Las Vegas Convention Center and Mandalay Bay Convention Center in Las Vegas.