From 17 to 23 June 2017, Milan will host the first part of a collaboration that aims at improving mutual collaboration between the Italian and Dutch denim and fashion industry.


Within the upcoming June edition of Milan Menswear Week, as part of the Dutch trade mission with Italy, “Best of Both” impact debates will take place involving Dutch and Italian denim industry leaders. In addition, a selection of creations prized by the Amsterdam Global Denim Awards’ past editions will be exhibited at the Triennale Di Milano.


His Majesty King Willem-Alexander and Her Majesty Queen Máxima of The Netherlands will visit the exhibition as part of the mission. Mariette Hoitink, part of fashion recruitment and consultancy agency HTNK and co-founder of House of Denim, will open the exhibition on 17 June and close it on 23 June with a tour for the Dutch Royal couple.


Denim industry trade relations between Italy and The Netherlands have existed for many decades. Lilianne Ploumen, the Dutch Minister for Foreign Trade and Development Cooperation, will lead this Dutch trade mission with Italy. This mission focuses on opportunities for smart and sustainable solutions in agriculture and food, heritage, water and the creative sector.

The mission’s overall goal is to promote trade, mutual investments and technological cooperation, and coincides with a state visit to Italy by the Dutch Royal Couple who will participate in various parts of the mission program. 

The Global Denim Awards Exhibition focuses on the Italian and Dutch collaborations over the last three years – thereby highlighting the best practices of Dutch-Italian co-creation. On display are the capsule collections of five designers (Jonathan Christopher, Alexandra Frida, Edithmarcel, Sartoria Diletto and Anbasja Blanken) and three Italian denim mills (Candiani Denim, Berto Industria Tessile and ITV Denim).

The Royal Couple’s visit will be concluded with the signing of a partnership between Candiani Denim, Berto Industria Tessile & ITV Denim with House of Denim.

More facts:

Location: Triennale Di Milano
Opening hours: 18-23 June, 10.30-20.30 - closed on Mondays

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