H&M-owned denim brand Cheap Monday has introduced a new ladies’ jeans collection employing a fabric called Snapback. According to the brand, denims featuring Snapback stretch out but also snap back, promising a good fit without losing shape. The fabric contains the T400 fiber, a multi-component yarn in which different polymers are joined together within each filament, translating into a soft and smooth feel.
Snapback is already available in Cheap Monday stores and at the brand’s retailers. Women can choose among three different fits: Mid Snap (mid-rise with skinny fit and legs); High Snap (high-rise waist with skinny fit and legs); and Flare Snap (skinny fit with the flare starting at the knee). All models are available in two or three different washes.
Snapback is already available in Cheap Monday stores and at the brand’s retailers. Women can choose among three different fits: Mid Snap (mid-rise with skinny fit and legs); High Snap (high-rise waist with skinny fit and legs); and Flare Snap (skinny fit with the flare starting at the knee). All models are available in two or three different washes.
