The VF Corporation has promoted Rino Castiglione new international president for the Wrangler brand. Castiglione succeeds Frans Van Zeeland, who returns to VF’s fellow denim brand Lee, based in Kansas City, in an undisclosed position.

Castiglione joined VF at the beginning of the year as Wrangler’s president for the EMEA region. He previously worked as vice president for the jeanswear division at Guess since June 2009 and before that occupied several strategic positions at Gas, Benetton and Valentino, among others.

Speaking of his new role, Castiglione commented: “I will work with the Wrangler team to continue the brand’s growth with a focus on e-com, key accounts and a new retail format.”