Care Label, the Italian premium denim brand, founded by denim expert Leopoldo Durante and creative mind Lapo Elkann, whose company Italia Independent also owns a quota of, will also be sold in Italia Independent stores from s/s 2014.
A capsule collection including iconic men's and women's selvedge jeans and chambray shirts will be offered. Completing the offer will be a special selection of glasses, dedicated to Care Label by Italia Independent. It is a special version of the I-I's 090 model, with its sides covered in denim, detailing the Care Label logo in an either orange or mint green print.