As part of celebrating its 40th birthday, Spanish footwear company Camper presents a whole bunch of activities. Apart from publishing The Walking Society book to tell Camper’s four decades long history and to show highlights of the product range, an exhibit at London’s Design Museum took off in May: Life on Foot will run until 1 November, giving an overview of the whole production, design and marketing process of Camper shoes.
Yet another highlight to underline the brand’s affinity to design was unveiled last week: together with renowned furniture company Vitra, a pop up project opened its doors at the Vitra Campus in Weil am Rhein, Germany. The three-months installation, open to the public, hosts a Camper store/showroom model that combines a physical shopping space with digital equipment to try out an innovative retail concept. For example visitors can have their feet measured exactly by a foot scanner to find out their perfect size in store but also for online purchases; special sensor elements installed in the shelves give additional information on all shoes on site. For the rather direct experience a cobbler is around to hand-make Camper footwear for a real-time craftsmanship impression.
The Camper/Vitra pop up space was created together with Berlin-based architect Diébédo Francis Kéré and equipped by Vitra Group’s daughter company Vizona.
Yet another highlight to underline the brand’s affinity to design was unveiled last week: together with renowned furniture company Vitra, a pop up project opened its doors at the Vitra Campus in Weil am Rhein, Germany. The three-months installation, open to the public, hosts a Camper store/showroom model that combines a physical shopping space with digital equipment to try out an innovative retail concept. For example visitors can have their feet measured exactly by a foot scanner to find out their perfect size in store but also for online purchases; special sensor elements installed in the shelves give additional information on all shoes on site. For the rather direct experience a cobbler is around to hand-make Camper footwear for a real-time craftsmanship impression.
The Camper/Vitra pop up space was created together with Berlin-based architect Diébédo Francis Kéré and equipped by Vitra Group’s daughter company Vizona.
