Camel Active repositions its distribution structure in Switzerland. As of July, “Swiss Fashion Agency” with CEO Jean-Claude Wiederkehr is responsible for the Swiss distribution of Camel Active menswear. In this way, the brand wants to continue its expansion on the Swiss market. The primary goal is to gain additional key customers for specialist retail stores. Camel Active focuses on cities like Zurich and Geneva as well as on rural regions.

Since 2004, Wiederkehr is owner and CEO of textile fashion agency “Swiss Fashion Agency” and supports commercial fashion brands such as Benvenuto and Meyer.