Christopher Bastin, the former head of design for Gant Rugger Label, will take on the role of Gant’s creative director as of August 1. In his new position, Bastin will lead the creative process by taking responsibility for all design direction and giving inspiration to all of Gant’s collections. He will also serve as the brand’s global spokesman and will cooperate closely with the marketing and public relations teams. The brand hopes to win a new generation of customers with Bastin’s modern sensibility and according to CEO Dirk-Jan Stoppelenburg, Gant can hardly wait for him to take on the new challenge.