The CBR Group (Street One, Cecil) will lead its own retail stores, starting from February 2013. The fashion group which previously relied solely on a partner-based retail model will take over 34 sales areas in North Rhine-Westphalia, Northern Germany and Berlin from its long-time distribution partner, the Fashion Concept Group. The transaction is subject to agreement by the Competition Protection Office.

Christoph Rosa, CEO of the CBR Fashion Group: “Through possessing our own stores we are moving closer to our costumers and getting to know them better. Thereby we are able to react faster to their wishes and needs. Furthermore we provide the conditions to serve the attractive large city positions even better in the future.”

The areas should be transferred in a new founded subsidiary, all employees will be retained. CBR’s own stores will complement the successful partner-system, even though the heart of the CBR concept will still be the wholesale-business, as Christoph Rosa underlined.

The CBR Fashion Group, Celle, was founded in 1980 and counts with its brand Street One and Cecil to the leading fashion companies in Germany and Europe.