Also Tommy Hilfiger has started a project on circular fashion: Tommy For Life runs as a pilot in the Netherlands and shall expand to other European markets in 2021. The program addresses end consumers and offers them to trade their worn Tommy Hilfiger items.
For the Tommy For Life initiative Tommy Hilfiger has partnered with The Renewal Workshop, a provider of circular solutions for fashion.
Tommy For Life is divided into three categories, ‘Reloved’, ‘Refreshed’ and ‘Remixed.’
Reloved includes second-hand garments that have been returned by consumers. All items will be cleaned and in case repaired, making them “good as new for somebody else to wear”.
Within the Reloved category, directly addressing consumers, womenswear, menswear, and kidswear are accepted (excluding footwear, socks, hosiery, underwear, loungewear, swimwear, and sportswear).
€5 for T-shirts, tops, rugby- and polo shirts;
€10 for jeans, trousers, shorts, trousers, skirts, blouses, and shirts;
€15 for sweaters, hoodies, jumpers, cardigans, dresses and bags;
€20 for coats, jackets and blazers.
Turned-in items are divided into two condition standards: ‚Like New’ (these items are professionally cleaned and small but invisible repairs might have been made) and ‚Very Good’ (these items are professionally cleaned and may have one or more repairs that are nearly invisible). The final step in the process is to make sure all repaired pieces are available for sale online again.
The Refreshed category is all about recovered garments from store and e-commerce returns.
Remixed consists of products that could no longer be repaired and then taken apart and used to develop new, unique designs. The latter category will be launched next year. If the materials cannot be used for the Remixed line they will be recycled. When pieces are made from a single material, they are turned into new fibers and fabrics.