Beyond conventional products and social stereotypes, Tommy Hilfiger wants to continue its sustainability mission by stressing inclusivity.
For spring 2021, the US brand is launching a collection made by using a wider range of sustainable materials and production techniques. Materials include EcoVero viscose, lower impact recycled polyester, Lyocell fabrics, organic cotton and the plant-derived BioCool finishing.
The collection, debuting on February 1, 2021, at tommy.com, Tommy Hilfiger stores worldwide and select wholesale stores, is at the center of a campaign with the theme “Moving Forward Together” and conceived with the aim to build a better future.
Its protagonists are activists and advocates, all striving for a society that “Wastes Nothing and Welcomes All,” a direction the brand already showed to strongly care for (also see here). Through the campaign, each talent share their stories and activism journeys to inspire fans to create a brighter future.“As we stand at one of the most pivotal moments in history, we must move forward together to build a future for the next generations,” said Tommy Hilfiger. “I am proud that our spring 2021 collection is represented by a such an incredible and diverse group of people who embody this message. Throughout the season and beyond, I am confident they will inspire fans to drive meaningful, long-lasting change.”
Created in collaboration with the cast, the spring 2021 Tommy Hilfiger campaign captures each talent in the styles they love while in the places they feel most at home–including a voguing ballroom, a beach and a recording studio–conveying the idea that each environment and community expresses an own richness and worth.
The campaign was shot in global locations such as Los Angeles, New Jersey, London, Paris, Berlin and Hainan by local photographers Clara Balzary, Joshua Woods, Jana Gerberding, Ken Ngang and Tom Johnson.
The campaign’s models include:
Indya Moore, a US actor, model and activist who struggled to find their place in the world before discovering New York’s legendary ballroom scene. Now, the trans trailblazer is using their platform to advocate for social justice.
Jameela Jamil is a UK actor, radio presenter, model, writer and body positivity activist who founded the “I Weigh” platform and podcast as a safe and inclusive space for all women.
Kiddy Smile is a DJ, dancer, producer, self-expression and identity activist from France helping the next generation understand and embrace themselves through ballroom dancing.
Mogli is a German singer, songwriter, filmmaker, designer and activist advocating for a kinder way of living towards all people and the planet.
Tom Grennan, from the UK, is a former footballer turned singer and songwriter giving back to his community through small acts of mental health activism.
Monica Guo is the founder of the Chinese national surfing team who is challenging stereotypes and creating opportunity for the next generation with her all-girls surf school.