Tommy Hilfiger has launched Make it Possible, its new sustainable commitment program meant to reach 24 targets around circularity and inclusivity towards 2030.
It will achieve its aims by being carried ahead across four pillars: Circle Round, aiming to offer products that are fully circular, and are part of a sustainable loop; Made for Life, operating with sensitivity to planetary boundaries such as climate change, land use, freshwater and chemical pollution–from what it buys to where it sells; Everyone Welcome, being a brand that wants to be always inclusive and completely accessible for every Tommy fan; and Opportunity for All creating equal access to career opportunity in TH.
“I opened my first store, People’s Place, in 1969 in my hometown of Elmira for people of all backgrounds to come together and share exciting pop culture experiences,” said Tommy Hilfiger. “As our brand has evolved over the years, driven by this inclusive spirit, so has our commitment to social and environmental sustainability. With Make it Possible, we will go even further with our commitment. We’re working towards our vision with the entire organization focused on it and, while we’re not there yet, we are going to get there.”
“In these times of health, human, environmental and economic crisis, we share a responsibility to find innovative solutions that will encourage inclusivity and build a more circular future,” said Martijn Hagman, CEO, Tommy Hilfiger Global and PVH Europe. “Tommy Hilfiger has a decade’s long track-record for driving a more sustainable future, including pioneering low impact denim processes, championing water stewardship, and creating more inclusive collections. Make it Possible is one way we will work together to make a lasting contribution towards a better fashion industry.”
Tommy Hilfiger has already achieved some goals toward sustainability in the past including Tommy Hilfiger Adaptive, designed to make dressing easier for adults and children with disabilities, and the Tommy Hilfiger Fashion Frontier Challenge, a global program supporting start-ups that promote inclusivity and sustainability in fashion. It also launched People’s Place Program to advance the representation of black, indigenous and people of color (BIPOC) communities within the fashion and creative industries. To date, more than 80% of Tommy Hilfiger designers have been trained on circular design strategies and, in 2019, 72% of cotton used globally came from more sustainable sources. Two million pieces of denim have been finished in lower impact, reducing the amount of water and energy used and each seasonal Tommy Hilfiger collection includes more sustainable styles in its collections, as evidenced by the 50% more sustainable styles planned for spring 2021, double the amount from spring 2020.
Tommy Hilfiger, as part of PVH Corp., also signed The Fashion Pact in August 2019 and joined the Ellen MacArthur Foundation Make Fashion Circular and Jeans Redesign initiatives. It has also partnered with the WWF to address water risk in strategic supply chain locations. This includes training on water risk management for suppliers and industrial parks in China’s Taihu River Basin and supporting a new water stewardship program in Vietnam in the Mekong basin.
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