During Pitti Connect, the digital edition of Pitti Immagine Uomo 99, Ten C, an Italian label that’s part of Enzo Fusco's FGF Industry stable of brands, was the focus of “The Juggernaut,” a multimedia interactive project, the only event held physically in Sala Della Volta, inside Fortezza Da Basso, Florence’s usual location for the show.

The installation presented the f/w 2021-22 collection of Ten C, while it disclosed a digital journey describing all the productive steps of the making of the collection. The SPIN OFF asked Alessandro Pungetti, founder and creative director of Ten C and the Pitti Connect installation, to explain how the brand is evolving focusing on a key aspect–the fabrics and materials Ten C uses.


The recent installation emphasized the importance of Original Japanese Jersey (OJJ), an exclusive Ten C used and manufactured jersey fabric. What are its characteristics and why is it so important for the brand?
Ten C was born ten years ago as a project strongly focused on OJJ, the polyester jersey most of its jackets are made of. This material is particular as after an initial treatment necessary to stabilize it, we are the only ones able to treat it through a garment-dye process. The dyeing process modifies the structure of the material, making it become more compact in its structure and unique in its image. Being a jersey, this fabric also changes with the passing of time as external agents and time make garments more adaptable and suitable to the body of those who wear them. Keeping with this idea is also the philosophy of this brand born with the idea to create garments that last forever over time, hence the name, an acronym inspired by the fairy tale “The Emperor’s New Clothes” (TEN C) by Hans Christian Andersen.

Ten C 'The Juggernaut' installation held during Pitti Connect @Pitti Immagine Uomo 99
Photo: Ten C
Ten C 'The Juggernaut' installation held during Pitti Connect @Pitti Immagine Uomo 99
OJJ is treated in a high-pressure dyeing process at 130° C, therefore it also needs to be kept under meticulous quality control. How do you manage this to guarantee Ten C’s quality standards?
The dyeing process the garments are subjected to, which is very stressful for the material, requires a constant control in the various steps of garments’ realization, since their quality must always be very high. For this reason, OJJ items are entirely manufactured in Italy in certified companies–from dyeing to tailoring. Part of the appeal of this material is given by some imperfections of its fabric deriving from the complex production process that it requires–in part industrial and in part artisanal.
Alessandro Pungetti, founder and creative director, Ten C
Photo: Ten C
Alessandro Pungetti, founder and creative director, Ten C
What is in the future of the brand? Will OJJ continue to play a key role? Will you treat it differently in the future?
OJJ will remain forever part of Ten C, as it has been a founding aspect of it since its birth ten years ago. Thanks to its ductility, this material had already been tested over the years in different ways through various treatments and continues to be processed with various technologies, such as, for instance, ultrasound, or by padding it and combining it with other materials. It has also been used in combination with sweatshirt material and cotton-touch Nylon Tactel, another historical fabric from our selection we have used to create padded garments and mid-layer pieces.


Will you also use or develop new materials to enlarge the brand's offer?
This year we have offered a total look that includes knitwear, sweatshirts, trousers and accessories. Ten C will continue, as it has always done in the past, to experiment and test new materials while still including pieces made with our historic OJJ, while still remaining faithful to the spirit of the brand.
Total look by Ten C
Photo: Ten C
Total look by Ten C




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