SVD (Sivasdescalzo), a Spanish retailer offering sportswear and high-fashion brands, has just launched "ACG Platform for the Digital Explorer,” an immersive virtual 3D platform to present the s/s 2021 Nike ACG collection.
The project invites consumers to a virtual experience that can connect them with the latest Nike ACG-All Conditions Gear collection. They can also discover how the collection performs when exposed to the outdoor elements, especially, as in current times, in a context of limited travel and fewer in-person experiences.
The brand and the retailer also explored new horizons of artistic interaction. The virtual experience released by the digital platform was delivered by re-creating an immersive digital landscape developed in collaboration with international specialists in 3D design, augmented reality and creative campaign direction.
Adrian Bolog, a London-based architect and artist who designed and translated the artistic vision of the project into 3D, created the architecture and space of the platform, resulting in a purely digital though realistic space.
The new ACG Platform for the Digital Explorer can be accessed via SVD’s website.