Nautica has relaunched specialty label Nautica Jeans Co. with a shop-in-shop experience located inside New York’s Manhattan Mall adjacent fellow brand Aèropostale.
Open from now until October 17, the pop-up offers Nautica Jean Co. denim alongside branded polos and tees. Geared towards the Gen Xers, colorblocked hoodies and vintage rugby polos are available for men while lightweight knits and dresses can be found in the women’s section. The well-remembered and reversible unisex windbreakers trickle out the nostalgic store. A standout Vintage section is filled with recycled clothing that has since been repurposed into unique one-of-a-kind pieces.
The nautical themed brand became an urban lifestyle favorite in the early 2000s and is now designed with today’s buyer in mind. The assortment includes high-rise jeans for women and relaxed fit styles for men; both are offered in a stretch blend and a reminiscent retro wash.
Spearheading into 2020, the brand’s designer Steve McSween says that the label will move toward more sustainable materials and practices.