H&M has collaborated with American heritage denim brand Lee for the launch of a sustainable denim capsule, Lee x H&M.
The new collaboration originates from a very holistic eco-friendly approach for every stage of its preparation–from design to production, H&M states.
Fabric is crucial in this capsule as a selection of pieces are made with 100% recycled cotton jeans, made from 80% post-industrial waste and 20% from post-consumer waste. Another part of the offer includes cotton-free items made from renewable man-made fibers. The dyeing phase of fabrics is achieved by using water-saving dyes, while washes have a lower impact on the environment as verified by third-party experts that evaluate their lower water usage, chemical and energy consumption. Completing these jeans are non-leather back patches made from cork and leather-like jacron paper.
For the first time, H&M will also share Life Cycle Assessment (LCA) data on hm.com indicating water, C02 and energy impact of each denim garment–from raw materials to end of use.
The collection will debut on January 28 via hm.com and selected H&M stores.