Oak & Acorn - Only for the Rebelles is a young denim brand born in January 2019 in Harlem, New York, USA. It started by offering one coverall and a selection of accessories made of repurposed denim scraps. The collection also participated the September 2020 NYFW on the CFDA’s Runway 360 platform and most recently issued a collaboration with Pakistani denim mill Soorty.
Miko Underwood, founder and designer, explained why she created the label and started this collaboration.
What is the inspiration behind your brand?
This genderless and seasonless luxury denim collection pays homage to the story of the Indigenous American and the enslaved African who contributed to shape American manufacturing and denim.
Why is Oak & Acorn a seasonless label?
Having a seasonless collection is a standard I’ve held for myself to present a focused product line and eliminate potential waste in development. Seasonless pieces are staples that carry the brand throughout the year.
Moreover, being the first sustainable denim brand in Harlem, NY, we thread fabric sourcing and traceability, social impact and historic storytelling with innovative design. Our commitment to sustainability equates to products made up of fibers like hemp, Refibra, Tencel, recycled and repurposed denim, natural indigo artisan textiles and deadstock fabrics.
As a genderless sustainable denim brand my demographic is both men and women who are fearless in their fashion choices, value sustainability and social impact. The brand has a strong average of consumers aged between 25 and 46, young professionals and entrepreneurs. They love the wearability of the brand, that it can be worn day and night, and that it offers functional, comfortable, protective, empowering, eco-friendly and genderless items. The pricing ranges from $175 to $700.
Can you tell us more about the collaboration with Soorty?
After I presented my collection within Council of Fashion Designer’s of America’s NYFW platform, I suggested to Soorty’s design and product development manager, Melissa Urbina, to start a brand collaboration with them. I presented O&A and its brand messaging highlighting the history of labor exploitation in the United States going back to enslavement, global colonization and the origins of indigo. The product emphasized the human impact of clothing, a concept that felt synergistic to the projects that Soorty had been developing around the human value.
The capsule is mostly made with Soorty’s Smart Care Brand Tech, a selection of fabrics that are made with smart materials such as cellulose based, regenerative and responsible fibers, and ZDHC compliant chemicals. They are treated with processes like smart dyeing and finishing processes like Zero Wastewater, Aniline free, laser ready dyeing and ozone finishing. They are washed by using laundry systems that reduce the use of water, chemicals and energy while ensuring workers’ health and safety.