Diesel has just launched Moon, an omni-channel operating model designed to simplify its digital retail operations while offering its worldwide customers a seamless shopping experience.
Diesel’s e-commerce business accounted for 12% of the brand’s total sales in 2019 and this channel had already been registering double-digit growth rates year after year.
With the spread of the Covid-19 pandemic consumer behavior patterns have changed significantly and are expected to remain so permanently.
After 13 months of experimentation, Diesel is now offering its customers an omni-channel, shopping experience. With it, consumers can access and purchase the entire global stock of Diesel products and get service levels including, for instance, in-store returns, same-day order pick-up in all stores, same-day delivery guaranteed in some key cities and pre-ordering options. In the near future, shopping in the digital space will also become highly personalized because of a consumer data approach that will improve and change interfaces as more purchases are made.
In March and April 2020, Diesel has also taken the full control of its Web operations.
Some of its parts had previously been outsourced.
“We do not believe in digitizing retail,” the company said. “We rather believe in fostering retail in a digital world, where the customer is always at the center of the experience, regardless of the way and place where he or she buys or interacts with the brand.”
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