Wearing aged secondhand jeans helps stress the intrinsic beauty of denim. Furthermore, following specific rules in playing the game can make a difference and further hype their character.
Antonio Di Battista, denim designer and owner of jeans brand Blue Blanket, has just launched The Reborn limited edition project, a new idea and an experiment born to give his jeans brand a second life.
After a period that varied between eight and 24 months, the brand has taken these worn jeans back, washed and repaired them with the purpose of giving them a second life.
“Thanks to this process, each pair looks unique and has a different character from all the others,” Di Battista pointed out.
These 30 limited edition pairs are available in different sizes and shade of blue according to how each wearer has used them. They are now sold at retail at €299 through blueblanketjeans.com only.