UK streetwear brand Boxfresh has teamed up with Josh Stika, London-based illustrator, designer and graffiti artist, creating the Fruit Cocktail collection.
Fruit Cocktail includes eight pieces of apparel and footwear styles, all reflecting Josh’s love of graffiti combined with classic Boxfresh silhouettes. Stika previously worked at the Boxfresh flagship store in Covent Garden 9 years ago, before he left to study at Central Saint Martin’s College of Art and Design. After several commissions and collaborations with Red Bull, Paul Smith, Reebok and others, he returns.
“Boxfresh is genuinely about streetwear culture and everything that goes with it. The brand has always been on point with current fashion trends, music/musicians, artists and relevant urban culture” he comments.
The Fruit Cocktail collection will be launched in March 2014.
Fruit Cocktail includes eight pieces of apparel and footwear styles, all reflecting Josh’s love of graffiti combined with classic Boxfresh silhouettes. Stika previously worked at the Boxfresh flagship store in Covent Garden 9 years ago, before he left to study at Central Saint Martin’s College of Art and Design. After several commissions and collaborations with Red Bull, Paul Smith, Reebok and others, he returns.
“Boxfresh is genuinely about streetwear culture and everything that goes with it. The brand has always been on point with current fashion trends, music/musicians, artists and relevant urban culture” he comments.
The Fruit Cocktail collection will be launched in March 2014.
