Hurley brand without Bob Hurley. After more than 16 years of leading his brand, founder Bob Hurley will retire and step down as CEO. As announced he will step into a new position at Nike where he will focus on building and cultivating the community and extending Nike’s relationships with athletes.

Bob Hurley said: “Now I look forward to focusing on what I love most — spending my time with the community and growing the sport with the athletes who push the limits of what’s possible."

Bob Coombes, Vice President (VP), General Manager (GM) of Hurley, takes on management of the business at Hurley, reporting to Jayme Martin, VP, GM Global Categories, NIKE, Inc.