Blauer, the sportswear brand produced and distributed according to a licensing agreement for Europe by FGF Group, has enlarged and refreshed its own store in Piazza XXV Aprile in Milan. The redesigned store, to be inaugurated on 5 November, hosts its adult and junior collections, as well as the Blauer Hi.Tech and Blauer Helmets, both aimed at urban commuters and sport fans.

The opening party will be inspired by the motorcycling world, since it will take place concurrent with the 71st edition of Eicma, the international motorcycling exhibition that is taking place in Milan. Blauer will present all the novelties of its Blauer H.T. and Blauer Helmets collections.

The event is part of a series of initiatives aimed at celebrating FGF Group’s 15th anniversary.