On 10th of April, the Danish Bestseller Group will donate the daily net sales from its Jack & Jones, Vero Moda, Only, Vila, Name it and Pieces stores to charity. Also the sales from its respective store-partners, online-shops and the B2B-sector will be included in their´Give-a-Day´ donation.
Half of the donation will support the aid organization SOS-Kinderdorf and the other half will go to globally funded projects. SOS-Kinderdorf, currently celebrating its 60th birthday, will use the donation to support the building of the ´embassy for kids´ in Berlin, which opens in 2016.

“This Give-a-Day is about giving something back to the community and helping out people in need. SOS-Kinderdorf gives children in difficult situations a new home and prepare them for an independent life – we support this concern wholeheartedly”, reported Mogens Werge, corporate communications director at Bestseller.