Burton Snowboards has announced Anne-Marie Dacyshyn as company’s new Vice President of Marketing. Dacyshyn was tapped to step up to the role of VP after current SVP of Marketing, Sam Paschel, made the decision to pursue a new career opportunity out west.

“Sam Paschel had a great run here and I hate to see him go, but in Burton style, we will turn this into an opportunity,” said Burton Founder & CEO Jake Burton in an internal memo to employees. “It’s always cool to promote from within, especially when it is as appropriate as in this case here. Anne-Marie Dacyshyn has handled every task that has come her way, and overseeing the bulk of Burton Marketing will be a new challenge, but with Anne-Marie’s talent and desire, I know the marketing crew is going to kill it.”

A snowboarder for more than 20 years, Dacyshyn’s first role in the industry was as a coach at Mount Mansfield Snowboard Academy under now famed Olympic coach Bud Keene back in 1998. Fast forward to today, and Dacyshyn is now a 13-year veteran of Burton whose career has spanned almost every aspect of the business, from product management, brand management, retail marketing and most recently, public relations, corporate communications and social media.

Now, as the VP of Marketing, Dacyshyn will lead the day-to-day operations and execution of all Burton brand and marketing elements.