This coming Thursday, 29th November, Bologna based Einstein group will open a new Bray Suite Anthology store in Moscow, Russia. The new flagship is a 100 sq.-meter space in the TK "Vremena Goda" - one of the best known shopping centers of the Russian capital - and will sell pieces from the company’s three most important brands: Bray Steve Alan, 525 and Bsa 47.
The Russian market is proving increasingly important to Einstein, and the company is anticipating a turnover of around 65 million Euros at the year’s close. It also reports an export growth of 15%, while with P/E 2008 there is an expected export growth of 20%.
The Einstein company plans to concentrate further on the foreign markets, citing saturation of its brand in the Italian market. Following the opening of its Moscow store, it will launch a second in Bucharest, all working to help achieve the company’s goal of a presence abroad accounting for 80% of sales. Currently there are seven Bray Suite Anthology stores and whilst most of these are in Italy, one also opened in Los Angeles, USA, this past April.
The Russian market is proving increasingly important to Einstein, and the company is anticipating a turnover of around 65 million Euros at the year’s close. It also reports an export growth of 15%, while with P/E 2008 there is an expected export growth of 20%.
The Einstein company plans to concentrate further on the foreign markets, citing saturation of its brand in the Italian market. Following the opening of its Moscow store, it will launch a second in Bucharest, all working to help achieve the company’s goal of a presence abroad accounting for 80% of sales. Currently there are seven Bray Suite Anthology stores and whilst most of these are in Italy, one also opened in Los Angeles, USA, this past April.
