Highlights of the 74th edition of Pitti Uomo, including brands such as Puma by Mihara Yasuhiro, Dirk Bikkembergs, Italian Independent, Adidas and Lee, were announced today in New York City.

The show, which runs June 18-21, will also see the return of Hugo Boss with a runway show for its men’s and women’s Orange spring/summer 2009 collections and a unique presentation by Antwerp’s Walter Van Beirendonck. Corneliani will celebrate its 50th anniversary with an installation and gala dinner at Palazzo della Gherardesca, while Ballantyne will inaugurate its first monobrand store on Via Tornabuoni.

The most anticipated event, however, might just be womenswear designer Diane Von Furstenberg’s guest appearance at Pitti W_Woman. The CFDA president is expected to debut her cruise collection in a runway format on the once privately-held grounds of the Giardino Torrigiani on the evening of June 18.

The presentation would be Von Furstenberg’s first in Europe, the designer said at a press luncheon held at her flagship boutique/studio in the Meatpacking District today.

She noted that the “seamless” pre-spring collection would mark the brand’s return to Italy after the first wrap dress was produced there 35 years ago. Raffaelo Napoleone, CEO of Pitti Immagine, added that the location was particularly special as the site of Italy’s first fashion show in 1951.

Showcasing 840 brands and drawing over 21,200 attendees at its last edition, Pitti Uomo ranks as the most influential menswear show in the world. Best known for its conceptual representations of menswear and fashion as a cultural barometer, its newest projects include redefining the traditional trade show experience with an interactive fiber optic cloud through which visitors can call up useful information and an environmental theme this season of sustainable transportation.