Perks and Mini aka P.A.M., potentially the coolest Australian street/fashion brand around these days, have opened their first own store in hometown Melbourne and –little surprisingly- it looks amazing.

The 50sqm space is populated by a series of structures hand built by Misha Hollenbach. These blend concrete, glass and metal constructions in a beautiful DIY way, thereby perfectly matching P.A.M.’s typical approach to create a tension between chicness and street aesthetics.

Alongside P.A.M.’s men’s and women’s collections, the store assortment includes fashion by brands such as Gosha Rubchinskiy, Bernhard Willhelm, Visvim, Cav Empt, Wtaps, Aries and Neighborhood. There’s also a range of books and magazines, and a growing collection of records available.

The Melbourne location is P.A.M.’s second own store after their Sydney location which opened in May 2011.

P.A.M. Store
Level 3 / Curtin House
252 Swanston St
Melbourne 3000